São Paulo, the biggest city in Brazil, generates 20,000 tons of waste on a daily basis. Yet only 5% of the residential buildings have public recycling collection service, the majority of it goes to landfill.
Instituto Muda picks up recycled waste from high-income condos in São Paulo and donates it to waste recycling cooperatives. They directly generate 85 jobs and provide employment to low-income families, formerly homeless and former drug addicts at the cooperatives.
100 tons of recyclable material is diverted from landfill on a monthly basis. The social business maintains 435 jobs with higher incomes.