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Estante Mágica

Estante Mágica
Brazil
Education & Training
1 - No Poverty

The challenge

Half of the students in Brazil perform below baseline level of reading proficiency and 29% of the adult population is considered functionally illiterate.

The innovation

Estante Mágica secures partnerships with public and private schools that allows students to write their own books improving their writing and grammar skills in addition to creativity and self esteem. At the end of the project, all students receive a free e-book and can choose to buy hard copies of the book that are delivered in an autograph session.

The impact

Estante Mágica already reached 4,500 schools in all the 27 Brazilian states, transforming over 400k students into authors. They also expanded to pilot schools in Argentina, Mexico, Colombia and Uganda

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