4YOU2
The challenge
In a country of more than 200 million people, only about 5% of Brazilians speak English. The gap in opportunity is clear. Professionals who are proficient in the language may earn twice as much as those who are not, depending on their position. Meanwhile, the cost and location of language schools is still one of the largest obstacles for many low-income families in the country.
The innovation
4YOU2 Idiomas offers English lessons with foreign teachers at extremely affordable prices, combined with adaptive learning technologies. It currently maintains 7 schools in three different cities of Brazil: São Paulo, Belo Horizonte and João Pessoa. They have reached over 17,000 students so far.
The impact
The international teachers are willing to work for an affordable salary. This can be passed onto the local communities so the classes are also affordable. 4YOU2 formalises the service and connects the international with the local.
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