
As we, at Yunus Social Business, are tracking and seeing the devastating effect of the Covid-19 virus in the countries where we work, live and hail from, we have been wondering what are the best ways to use our assets.
The Corona pandemic will hit particularly hard the developing countries with harsh sanitary, social and economic consequences for their populations. The healthcare systems do not have the capabilities to address such a crisis while governments are unable to offer the social and economic policies to protect the most vulnerable individuals.
Hence we fiercely believe in the potential of existing solutions created by social entrepreneurs to prevent the Bottom of the Pyramid from the direct or indirect impact of Covid-19. Supporting the leaders who are racing to build new solutions, we aim to safeguard and accelerate the existing ones.
In addition to the action of social entrepreneurs, we stand by our claim that corporations should better understand, articulate, and act on their purpose. Now is the time to do so in the most meaningful way, by leveraging their assets and resources to contribute to solving the challenges we face as a global, connected humanity — challenges that are so vast & complex, no one can solve them on their own.
Tapping into our resources and love for networks, we are developing the 2 distinct responses :

Impact Water have reached 1,000,000 children in Uganda with clean drinking water. And the best bit? They aren’t a charity but a pioneering social business.

Reckitt and YSB are working together to deliver the Accelerator in South Africa and Brazil, focusing on scaling innovative solutions that enable access to Water, Sanitation, and Hygiene (WASH). Read this short article to learn more about the accelerator's approach, design, and targeted impact.

At the halfway point through the program we find ourselves sitting back and reflecting over the last five months. And what a fine journey of progress and development it’s been. We’ve seen our entrepreneurs learn and share all sorts from methodologies to frameworks to general advice about life and business.