
As we, at Yunus Social Business, are tracking and seeing the devastating effect of the Covid-19 virus in the countries where we work, live and hail from, we have been wondering what are the best ways to use our assets.
The Corona pandemic will hit particularly hard the developing countries with harsh sanitary, social and economic consequences for their populations. The healthcare systems do not have the capabilities to address such a crisis while governments are unable to offer the social and economic policies to protect the most vulnerable individuals.
Hence we fiercely believe in the potential of existing solutions created by social entrepreneurs to prevent the Bottom of the Pyramid from the direct or indirect impact of Covid-19. Supporting the leaders who are racing to build new solutions, we aim to safeguard and accelerate the existing ones.
In addition to the action of social entrepreneurs, we stand by our claim that corporations should better understand, articulate, and act on their purpose. Now is the time to do so in the most meaningful way, by leveraging their assets and resources to contribute to solving the challenges we face as a global, connected humanity — challenges that are so vast & complex, no one can solve them on their own.
Tapping into our resources and love for networks, we are developing the 2 distinct responses :

Since the 1980s, pioneers like Bill Drayton, Muhammad Yunus and Anita Roddick have led through action, creating powerful examples of business solutions to societal or environmental issues. They called it social business, social entrepreneurship or impact entrepreneurship.

This Christmas, it’s more important than ever to support social businesses. At a time when it may feel easier to shop online at the major online retailer ‘who shall not be named’, why not take a bit of time to find a social business which benefits a local community?
According to a survey by the Brazilian Federal Government, 3 out of 4 households are headed financially by a woman and 41% of them own their own business. Female entrepreneurship has become an important tool for social transformation and has directly contributed to the growth of Brazil’s economy.