Unusual Pioneers is a platform for corporate leaders and social intrapreneurs turning business into a force for good. Established by Yunus Social Business, The World Economic Forum’s sister organisation, Schwab Foundation for Social Entrepreneurship, and Porticus – this program accelerates the work of social intrapreneurs through mentoring, peer-to-peer support, and involvement of executives across industries.
We launched the platform last week with a stellar panel, featuring
- Aaron Hurst, Founder of Taproot Foundation and Imperative and Author of “The Purpose Economy”
- Åsa Skogström Feldt, Manager, IKEA Social Entrepreneurship BV
- Corinne Bazina, General Manager of Danone Communities
- Jayanth Bhuvaraghan, former-Chief Mission Officer for Essilor Luxottica and Essilor International. Senior Advisor & Coach, Essilor Luxoticca.
2020 has shown us there can be no more business as usual. We need businesses to move away from the sole focus on shareholders to include all stakeholders. "The pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world" - Professor Klaus Schwab, Founder and Executive Chairman, World Economic Forum. This is where the Unusual Pioneers step in: Intrapreneurial employees using the force of their corporate powerhouses to solve tangible social and environmental problems. The Business As Unusual event showcases corporate social intrapreneurs and executives who are working on transforming corporations for the better.
Find out more on the Unusual Pioneers website.

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Over 9 million Ugandans lack access to safe drinking water, that equates to the entire population of London. Without access to clean water, it is estimated that 440 children still die every week due to waterborne diseases.

Every week, through March, YSB’s new CEO Jana Lessenich will ask one of our female social business entrepreneurs questions about leadership and their lives. Stay tuned to this space to read their inspiring insights!