Unusual Pioneers is a platform for corporate leaders and social intrapreneurs turning business into a force for good. Established by Yunus Social Business, The World Economic Forum’s sister organisation, Schwab Foundation for Social Entrepreneurship, and Porticus – this program accelerates the work of social intrapreneurs through mentoring, peer-to-peer support, and involvement of executives across industries.
We launched the platform last week with a stellar panel, featuring
- Aaron Hurst, Founder of Taproot Foundation and Imperative and Author of “The Purpose Economy”
- Åsa Skogström Feldt, Manager, IKEA Social Entrepreneurship BV
- Corinne Bazina, General Manager of Danone Communities
- Jayanth Bhuvaraghan, former-Chief Mission Officer for Essilor Luxottica and Essilor International. Senior Advisor & Coach, Essilor Luxoticca.
2020 has shown us there can be no more business as usual. We need businesses to move away from the sole focus on shareholders to include all stakeholders. "The pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world" - Professor Klaus Schwab, Founder and Executive Chairman, World Economic Forum. This is where the Unusual Pioneers step in: Intrapreneurial employees using the force of their corporate powerhouses to solve tangible social and environmental problems. The Business As Unusual event showcases corporate social intrapreneurs and executives who are working on transforming corporations for the better.
Find out more on the Unusual Pioneers website.

Download the latest report to explore some of our highlights over the last year, including:

13 MILLION LIVES AND COUNTING 2020 has been a year like no other - which is why we've taken some time to release our Impact Report. 🌍 We've been busier than ever supporting Social Businesses across the globe and the crisis has even made us consider HOW we communicate our work. One thing is for sure: it's time to make a more inclusive capitalism a reality as soon as possible. 🌻

Alexandre Furlan, CEO of Instituto Muda, has been building his business since he finished college 12 years ago. São Paulo generates 20,000 tons of waste on a daily basis. Yet only 5% of the residential buildings have public recycling collection service - the majority of it goes to landfill. Instituto Muda tackles the problem by picking and sorting recycled waste and donating it to waste