Beate looks back at more than 20 years of building brands at P&G, Merck, Stada and Google and has developed her passion for adding value via purpose-driven innovation and digital acceleration. Beate is joining YSB, supporting the EC as part of the Unusual Pioneers program pro bono.
Beate is active as a public speaker (e.g. at Dmexco 2020), thought leader on the future of Marketing (as part of the MMA EMEA board), blogger (Monday Morning Inspiration on LinkedIn.) She acts on the board of the female leader’s network Generation CEO and her Rotary Club. She used to lecture Innovation Management at Goethe University Frankfurt and mentors various start-ups.