Brand and Communications Director

Your Role & Tasks

As our Brand and Communications Director (m/f/d), you will be part of YSB's mission to turn business into a force for good. We have spent the last decade supporting inspiring social businesses, entrepreneurs and corporate changemakers. You will tell their stories, turn our ideas into movements and create an activist brand that inspires people to use their business skills for a sustainable future for us all. You will lead a small team of 2 in Europe, as well as Comms leads in countries and freelancers.

Your tasks include but are not limited to the following:

BRAND You will take ownership of all our strategic branding decisions for our Yunus Social Business organizations. Through that, you will help us excite more and more entrepreneurs, investors, and corporations about the idea of social business as a force for good

PRESS RELATIONS We have plenty of stories that are worth telling. You’ll increase their reach across media, important sector influencers and organizations. Tell the story of YSB via mainstream and industry media by building strong media relations.

MANAGE CONTENT CHANNELS Through your creativity and excitement, you will drive content for our Website, Blog, Social Media, Podcast and Newsletters. Together with your small team you will grow and manage our existing channels and monitor performance to maximize our communications potential.

WRITING/STORYTELLING/EDITING You will lead your small team from the front by actively working on copy-writing, production of marketing materials, and key publications such as our annual reports and in-depth research series Business As Unusual.

GLOBAL COORDINATION & LEADERSHIP One of our most exciting assets is an inspired, diverse and highly motivated team. You will work closely with YSB’s senior leadership teams in various countries to propose and agree on an effective Brand & Communications Strategy. Your small team will help you to connect the dots.

PARTNERSHIPS & EVENTS We are big on inspiring others to take action through exciting events and partnership experiences that showcase examples for change. You will organize and promote key events that create these experiences together with key partners. These include e.g. BCG, IKEA Foundation, Covid Alliance for Social Entrepreneurs and are linked to our participation in high-level events incl. World Economic Forum, Skoll World Forum, UN Week in New York, etc. In 2022, we are also celebrating our 10-year anniversary and there will be a number of comms opportunities linked to this

PERFORMANCE MARKETING We are a social business leader, which means we take care of our own sustainability. Therefore, you will ensure that all of our communication activities lead to business and impact results through performance marketing principles.

What you bring to the table

  • You have previously led (a must) brand and communications efforts and a team within a fast-growing, ideally international setting – including metric-based strategy development, execution, and performance tracking
  • You understand the challenges and opportunities of a global brand icon like Prof. Yunus combined with a young and evolving organization like YSB and the necessary strategies to amplify its reach further
  • You are a digital native with a firm grasp of all relevant communication channels, with experience in Social Media (especially LinkedIn), Email Newsletters, SEO, Paid Ads
  • You are fluent and proficient in spoken and written English (a must) and German (strongly preferred) and have engaging writing skills and keen copy editing skills
  • Applications will be particularly welcome from those who have design experience creating and editing cross-channel assets, including photos and video, using editing software such as Canva, Photoshop, Premiere Pro or others
  • You have top-notch writing, storytelling, and communications skills (ideally journalistic, screenwriting background)
  • You are a self-starter, manage projects independently without a lot of guidance, and are able to manage several projects at the same time under time pressure
  • You can build consensus among a diverse and international group and feel comfortable with remote teamwork and are excited about being part of a diverse, fast-paced, global start-up environment
  • You are passionate about and immersed in relevant topics, developments, and conversations in the field of social entrepreneurship, impact, and innovation

Other important traits:

  • A high level of personal integrity and teamwork spirit
  • Alignment with our company values (Deep Impact, Entrepreneurial and Aligned, Bold and Humble, Respect and CARE, Joyful Excellence)
  • Experience in the developing markets is a plus

About Yunus Social Business

Yunus Social Business (YSB) is a philanthropic fund for social businesses and venture builder for corporate social businesses. Co-founded in 2011 by Nobel Peace Laureate Muhammad Yunus, our mission is to promote social business as a sustainable alternative to long-term aid, bridging the gap between business and philanthropy.

YSB is headquartered in Berlin, with on-the-ground presence in Brazil, Colombia, India, Kenya and Uganda. Today, our social businesses already serve over 13 million people in emerging and developing countries.

We are currently a global team of 50+ people with experience in entrepreneurship, consulting, venture capital, business incubation, finance and international development. We also work with an amazing community of freelance impact and business consultants, design thinking experts, startup catalysts and mentors for our projects

How to apply

Please apply via our job board in English, including the required documents (PDF) by 7th August 2022. Interviews will be held on a rolling basis.

It is our commitment that every qualified person will be evaluated according to skills, regardless of age, gender, identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

In case you would like to add a writing sample, it would ideally be a portfolio of your previous work.

Contact Person: Eliane Knobbe

We look forward to hearing from you!

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