Research: The Power of Social Business
About "The Power of Social Business": This joint study with the Boston Consulting Group examines 10 Corporate Social Businesses from around the world. It highlights how those businesses drive social change, how they impact the core business of their corporate parents and the impact on strategic business models.
In a follow-up research, we updated the study with key success factors for launching a corporate social business. It gives practitioners a clear guideline for implementation.
"Companies are launching social business initiatives to innovate, learn about new markets, and engage entirely new customers and stakeholders. This is especially important today, when corporations are under extraordinary pressure to be more innovative and responsive in a fast-changing global environment…"