
Alexandre Furlan, CEO of Instituto Muda, has been building his business since he finished college 12 years ago. São Paulo generates 20,000 tons of waste on a daily basis. Yet only 5% of the residential buildings have public recycling collection service - the majority of it goes to landfill. Instituto Muda tackles the problem by picking and sorting recycled waste and donating it to waste

By bringing together insights of some of the most recognized corporate leaders of our time including Paul Polman, Nicolas Chretein, T.V. Narendran, Birgit Valmüür and more, this paper hopes to contribute to an ongoing discussion about the role of business in a changing world.
