This month we have completed the second program week of our third accelerator cycle in São Paulo focusing on customer development and impact. We were particularly excited to expand to an entirely new continent and increasing our global exposure by including more diversity in stops. During our visit, we passed some great milestones — from onboarding Volkswagen Caminhões e Ônibus as new partners, to expanding our network of mentors and entering a new geography which opened our minds to all kinds of stories in the transport and logistics ecosystem.
The amount of travel required to get everyone together in our different locations (#Munich, #SãoPaulo, #Lisbon and #Johannesburg) is particularly important to connect with investors, mentors, partners with different professional, cultural and economic backgrounds. They bring unique perspectives, personalities and challenges to the table. Giving the opportunity to our entrepreneurs to reflect on the synergies or differences between each of the locations is of great value to them. For example gaining insight into the differences in size and shape of the market, the scale of the challenges, the needs of the community, the level of government and international support, the availability of investment as well as the difference in consumer mindsets. This is a great way to get them thinking about scale and about the possibilities of entering new markets!
Perhaps to your surprise, São Paulo was picked as a location not for its caipirinhas, but for its emerging market of global entrepreneurship and innovation, as it is now considered one of the hottest latin american city for entrepreneurs.
During the week we connected our social entrepreneurs to +40 mentors from the local ecosystem from companies : Google, Uber, Grupo Tellus, Volkswagen Caminhões e Ônibus, Instituto Muda, CREN - Centro de Recuperação e Educação Nutricional, Yunus Social Business, Pipe.Social, Desabafo Social, VWCO Foundation, , NESsT, MAN Truck & Bus , Gympass, Mandae, James Insight & Strategy
The entrepreneurs made huge progress in only two mentoring days and gained clarity around their value proposition, theory of change, their impact model. The main takeways is that having a social product is not enough to create impact. They must create a business that delivers clear and understandable value to their customers by clearly defining who their product is for and how it answers their needs.
Special thank you to our partners MAN Truck & Bus for making this happen, and VWCO for hosting our 3 day event.
So excited for the next leg of this incredible journey —> #LISBON and connect with new experts, mentors and investors to expand our powerful global community!
Please connect with Solene if have any suggestions for people to meet or companies that represent the fantastic Lisboa energy and local ecosystem.
Nominate a corporate social intrapreneur for a scholarship for the Unusual Pioneers platform until Feb 28th. The Unusual Pioneers is a joint initiative by Yunus Social Business, Porticus, and Schwab Foundation for Social Entrepreneurship, sister organisation of the World Economic Forum.
We spoke to the founders of Godson Export Commodities, Godfrey and Marketing Director Anne Macharia to understand why they started the business and what they have learnt along the way. Godson Export Commodities collects, processes and exports chia, quinoa, and sesame grown by smallholder farmers in Uganda.
Tune in to this podcast episode with Kantar and YSB to understand what best practice in Impact Measurement & Management looks like.