Evolution or Revolution: The Role of Companies in the Purpose Economy

Evolution or Revolution: The Role of Companies in the Purpose Economy

September 25, 2020

“Only when companies disclose their impact - negative and positive - will we live in a transparent, holistic economy.” -  Paul Allard, CEO & Co-Founder, Impak Finance.

Watch our panel from EVPA’s Annual Conference.

We started into 2020 with a heavy focus on reshaping our economy – away from shareholder capitalism towards stakeholder capitalism. As the COVID crisis struck, it became even more apparent, which company has “systemic relevance” and which ones lack a purpose in this time of need. How does social innovation help companies to (re-)discover that relevance and turn it into action? Will the COVID crisis accelerate our push towards stakeholder capitalism? Or will it trigger a return to business as usual? We will bring together business and impact leaders to discuss the role of companies and their shareholders in reshaping our economy. We will deep-dive on 1) Trends in capital allocation in financial markets 2) The role of executives in shaping long-term corporate agendas 3) Bottoms-up versus Top-down transformation 4) The role of social innovation and intrapreneurship in corporate transformation 5) Purpose-washing and accountability.

Speakers: - Jayanth Bhuvaraghan, Chief Mission Officer, Essilor - Shannon Klinger, Chief Legal Officer, Novartis - Joachim Drees, Former CEO in the Automotive Industry - Mercedes Gutierrez, Head of Communities Engagement, Ingka Group (IKEA) - Andreas Bluethner, Director Nutrition, Bill & Melinda Gates Foundation - Paul Allard, CEO & Co-Founder, Impak Finance - Saskia Bruysten, Co-Founder & CEO, Yunus Social Business - Daniel Nowack, Managing Director, Yunus Social Business

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On 20 March this year, Luis Miguel Botero discovered that his social business, Pomario, faced an existential threat. It was the day that a nation-wide quarantine in Colombia was announced, which was ultimately extended until the end of August. For Botero, as for many business owners, this presented the threat that his social businesses’ revenues would disappear overnight.

Do you know an #UnusualPioneer? Nominate a corporate social intrapreneur for a scholarship!

Nominate a corporate social intrapreneur for a scholarship for the Unusual Pioneers platform until Feb 28th. The Unusual Pioneers is a joint initiative by Yunus Social Business, Porticus, and Schwab Foundation for Social Entrepreneurship, sister organisation of the World Economic Forum.

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